As one of the four official "WNBA Changmakers", Google joined an exclusive brand, "leading the progress of women and sports." Julio Aguilar / Getty Images  Google is the latest brand, excavating the growing demand in women's sports space.
The technical giant is officially becoming "WNBA Changmaker"? Join ESPN, DELOITTE and NIKE as the highest sponsor of the alliance? As a result of its brand, it is continuously committed to enhancement and promoting part of the female movement. 
In addition, Massive Alphabet Inc. subsidiaries will become WNBA's official trends and fan insights partners and alliance marketing and technical partners.  "This is very important, our product experience is fair to all family people, we want to ensure that our media spend fair, bring more women to TV," Google Chief Marketing Officer LORraine twohill is expressed. 
Although the rating tends to cross most areas of occupational track and field, followed by unprecedented audience. WNBA saw 68% increase in the regular season viewer, and finally jumped 15%, and the participation of social media has increased by 15%.  2020 WNBA Championships and final MVP BREANNA Stewart.
Yinyi of WNBA has not yet become one of the most successful seasons. Through new partnerships, new threads and new innovative recognition transactions, Engelbert and alliance recent GAINS still exist in root and core values.